Monday, December 30, 2019
Drunk Driving Is a Crime Legal Consequences
Driving while under the influence is a crime. Because of the hazard that it causes to public safety, drunk driving is treated as a criminal offense and one that carries increasingly greater penalties in all 50 states. If you plan to drink and drive this weekend, you could end up with a criminal record, and depending on the circumstances, it could be a felony. Forget about the danger that you are putting yourself and others into for a moment, if you get caught driving after drinking alcohol or doing drugs, you will end up with a criminal record that could affect your employment and your future. The Consequences of Drunk Driving Here is what will happen if you get stopped drinking and driving: You will be treated as a criminal. You will be handcuffed and taken to jail. You or someone you know will have to post a bond before you will be released from jail.You will have to go to court and face a judge or jury. If you had a blood-alcohol level of more than 0.08, you will be found guilty of drunk drivingà in all 50 states.You will have to pay a fine and court costs. You will probably be placed on probation and have to pay a monthly probation fee.Your drivers license will be suspended or revoked. To get your driving privileges back, in most states, you will have to go through an assessment of your drinking habits and take educational classes about alcohol.In many states, if it is determined that you do have a drinking problem, you will have to get treatment for your problem before getting your license back.You will also have to get more expensive auto insuranceà before you can drive again.In a growing number of states, you will have to pay for and install an ignition interl ock device on your vehicle that will not let the car start if you have alcohol on your breath. There Could Be Other Consequences The above is a list of the legal problems you can face if you get a DUI. Not being able to drive can cause you problems in other areas of your life - socially or on the job. You could even lose your job, in some cases. Is driving while intoxicated worth all the hassle? Picking up the phone and calling a taxi or a friend to come to get you would be a much better choice giving the circumstances. Try These Tips Instead Here are some tips from USA.gov if you plan to drink during the upcoming holiday period: If you drink, dont drive period, no matter how much you have had.Plan ahead and always designate a sober driver before the event begins.If you have been drinking, call a taxi, a friend or family member to come to pick you up.Just stay where you are until you sleep it off.Dont ride with someone else who is impaired.Take the keys away from someone, if you think they are too impaired to drive. Many areas offer Sober Taxi services free of charge during holiday periods. They will drive you home at no charge if you just call and ask. Almost all law enforcement agencies increase patrols and sobriety checkpoints around the holidays. Dont take the chance. Its simply not worth it.
Sunday, December 22, 2019
The Issue Of Immigration Policy - 2426 Words
On the topic of immigration, Donald Trump has stated, But you have people coming in and I m not just saying Mexicans, I m talking about people that are from all over that are killers and rapists and they re coming into this country. On the same issue, Hillary Clinton has said the following: ââ¬Å"Iââ¬â¢ve talked about undocumented immigrants hundreds of times and fought for years for comprehensive immigration reformâ⬠¦ We are a country built by immigrants and our diversity makes us stronger as a nation ââ¬â itââ¬â¢s something to be proud of, celebrate, and defend.â⬠As shown through the radically different perspectives highlighted in the aforementioned passages, the topic of immigration policy has quickly become the most prominent discussion of the upcoming election. How then do we evaluate the immigration policies proposed by the likely Presidential nominees, Donald Trump and Hillary Clinton, given our countryââ¬â¢s founding principles? The answer to this ques tion lies in the Declaration of Independence and Constitution. Our nationââ¬â¢s legal documents should be used to evaluate their immigration views because they are the basis of our country and the values America embodies. Given Americaââ¬â¢s founding principles of equality, freedom and equal protection under the law as stated in our countryââ¬â¢s Declaration of Independence and Constitution, extreme protectionist immigration laws contradict our nationââ¬â¢s founding principles. In comparison to Donald Trumpââ¬â¢s overt and impractical anti-immigrantShow MoreRelatedThe Issue Of Immigration Policy1189 Words à |à 5 Pages Although the issue of immigration policy has been at the center of political debates, largely discussed in the media and newspapers, no one has yet found a solution to this ill-defined problem, that would comply with the Americaââ¬â¢s core values. While I think the immigration policy does need a reform, the solution to this problem certainly is not a deportation of all undocumented residents. Currently, there are nearly 40 million United States residents that were born abroad.About 11Read MoreThe Issue Of Immigration Policy2409 Words à |à 10 PagesOn the topic of immigration, Donald Trump has previously stated, But you have people coming in and I m not just saying Mexicans, I m talking about people that are from all over that are killers and rapists and they re coming into this country. On the same issue, Hillary Clinton has said the following: ââ¬Å"Iââ¬â¢ve talked about undocumented immigrants hundreds of times and fought for years for comprehensive immigration reformâ⬠¦ We are a country built by immigrants and our diversity makes us strongerRead MoreImmigration Policy And Public Issues2070 Words à |à 9 PagesAbstract This paper explores the United States, Immigration Policy from an historical, fair and factual perspective. 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North Immigration Reform Introduction Public Opinion The American public seems to be aware of the issue in general, but is short of the details. There has certainly been a healthy amount of media coverage of immigration reform, but as the coverage itself is unclear as to how best to frame the problems, it mostly informs about the existence of the issue rather than informing about the issue itself. As such, there is conflictingRead MoreImmigration And The United States965 Words à |à 4 Pages Immigration is a highly controversial and big problem in the United States today. ââ¬Å"While some characterize our immigration crisis as solely an issue of the 11 to 12 million unauthorized immigrants living in this country, our problems extend beyond the number of undocumented people to a broader range of issues. The lack of a comprehensive federal solution has created a slew of lopsided, enforcement-only initiatives that have cost the country billions of dollars while failing to end unauthorizedRead MoreLooking for a Fresh New Start Essay1 339 Words à |à 6 PagesIllegal immigration has been an ongoing issue in the political arena for the past decade with immigration laws still being discussed. To immigrate means to come into a country of which one is not a native for permanent residence. The United States is a nation founded by people who emigrated on the principle of freedom. What would our forefathers think if there could see the issues facing their nation today? There are many issues surrounding immigration policy such as national security, border patrol
Saturday, December 14, 2019
Mobile Phone Companies Analysis Free Essays
string(270) " also have to be aware of changes in exchange rates, as they operate on a global scale and drastic changes in rates can have a devastating effect on the financial operations of the company if the business do not take appropriate steps to ensure the effects are minimum\." Nokia is a leading mobile device manufacturer globally and has a high market share. Maximum population in India prefers using Nokia handsets as it is user friendly. It can use its customerââ¬â¢s goodwill and loyalty to diversify in the mobile network market in India. We will write a custom essay sample on Mobile Phone Companies Analysis or any similar topic only for you Order Now The communications sector in India has transformed into a multi-player and multi-product market that has diverse market size and segments. In order to diversify in to new market, Nokia needs to develop a marketing plan which will give them the idea what factors to be considered before entering the mobile network sector. The marketing plan includes all the factors that need to be undertaken. They are market analysis, competitor analysis, and environmental analysis, and customer analysis, internal and external factors. The mobile network market is growing rapidly and has good opportunities for new entrants to enter market and gain market share. Though there is much opportunity in this market, there are some threats such as threat from existing competitor, high customer churn rates, etc. After conducting a Porterââ¬â¢s 5 forces model on Nokia, I felt a PESTLE analysis would analyse the macro environment of Nokia. These are all the external forces that are out of Nokiasââ¬â¢ control but have a significant effect on how the company operates and the strategic decision they make. This model looks at the Political, Economical, Social, Technological, Legal and Environmental factors relating to Nokia and the industry they operate in. To understand the macro environment more this article will study each section in depth. After the completion of planning stage of marketing plan, an organization has to go through next stage which is strategic options. It deals with various key issues that a firm needs to look at. They are marketing objectives, Strategic objectives, Marketing mix, STP (Segmentation, Targeting, Positioning) process, Distribution process and Value chain. Nokia was founded over 140 years ago in Finland, and since then has become a global organisation that operates in over 120 countries worldwide. Nokia has also become a market leader in the mobile telecommunications industry and is most known for their mobile phones and Smartphoneââ¬â¢s. Although recent competition has affected the market share that Nokia has in the telecommunication industry they still hold a strongà 29%(2011) of the market share in a forever changing industry The micro environment is the internal factors that are affected by the customers, staff, shareholders and competitors. The best model for evaluating the micro environment of Nokia is Porterââ¬â¢s 5 forces as this takes into consideration the competitors, customers, suppliers and new entrants. Company Overview: The company was founded in 1865 by Frederick Idestam. The company began a paper mill in Tammerkoski in southern Finland. Frederick Idestam then built another mill by the Nokiavirta River where he gave the name Nokia to the mill in 1871. Originally, the Nokianvirta River was named after a dark furry animal, locally known as the Nokia ââ¬â a type of marten. Following a major industrial force, the company merges with a cable company (founded by Eduard Polon) and a rubber firm (founded by Arvid Wickstrom) which sets Nokia on the new path of electronics. Nokiaââ¬â¢s first electronic device was a pulse analyzer designed for use in nuclear power plants in 1962. Their interest in telecommunication systems began in 1963 when they started developing radio telephones for the army and the emergency services, prior to the manufacturing of televisions, radio phones, data transfer equipment, radio link, analyzers and digital telephone exchange. Nokia will change its production and focus on the telecommunication expertise until it becomes the core of its future work. To move to mobile: In 1979 Mobira Oy was the first phone maker. They begin life as a joint venture between Nokia and leading Finnish television Salora. The Mobile phone revolution started in 1981 with the launch of the first Nordic Mobile Telephone (NMT) service. The phone industry began to expand rapidly and Nokia introduces its first car phones followed by the portable in 1986. Mobile revolution: In 1992, Nokia decides to focus on its telecommunications business. This happens when Jorma Ollila becomes CEO of Nokia and he chooses to concentrate on telecommunication industry. In the 1990ââ¬â¢s, the rubber, cable, andà consumer electronics divisions, were therefore sold. Nokiaââ¬â¢s only business turned towards the manufacturing of mobile phones and telecommunications systems. The strategy of Jorma Ollila was to create a new era of telecommunication on a long term vision. 1. PESTLE Analysis of Nokia Political: The Political factors relates to the factors which the government also affects such as government instability or rules and regulations which the business must follow. Nokia have recently moved one of its manufacturing facilities to India, and because of this it is important that Nokia follow the rules and regulations that are set in India, so that they can operate as efficiently as possible. The types of things they will have to be aware of is the minimum wage, the maximum hours a week employees can work and especially the Health and Safety regulations; this is to avoid any bad press or revolt from employees that will ultimately damage the reputation of Nokia both short term and long term. As well as foreign government it is vital that Nokia have a good relationship with their government in Finland, as any political instability such as a change in government or coalition may result in new laws being implemented, which will affect Nokia a lot Economical: Nokia are vital to the Economy in Finland as it currently occupies a third of the market on the Helsinki stock exchange. The organisation is so important to the economy of Finland that the government had to step in when the business, earlier this year Nokia planned job cuts in Finland and with fears of what that would do to the economy the Finnish government stated they were prepared to help find jobs for those who are sacked (Reuters, 2011). Nokia will also have to be aware of changes in exchange rates, as they operate on a global scale and drastic changes in rates can have a devastating effect on the financial operations of the company if the business do not take appropriate steps to ensure the effects are minimum. You read "Mobile Phone Companies Analysis" in category "Papers" The threat of recessionà on western economy has also had an effect on the interest rates in banks, which means the cost of borrowing money for business activities has increased and Nokia will need to be aware of the changes in interest rate. Social With Nokia mainly operating in the Western market it is important for them to fully understand the social factors in these markets and the main factor they need to understand is the culture of the society; which is to have the latest and most up to date phone, is considered a key fashion icon. Consumers are always after the most innovative and best looking Smartphone because in todayââ¬â¢s culture people are judge on how fashionable they are by their choice of mobile phone. The increasing trend in Smartphone means when consumers purchase new mobile phones less and less consumers are choosing the standard mobiles phones over Smartphone because of the social trend in todayââ¬â¢s society. Nokia will be aware of this and may now spend the majority of their efforts developing a Smartphone that can compete with their rivalsââ¬â¢ products, in order to keep up with the trends of their consumers. Technological: The technological advances in the industry are vital to the success of any new Smartphone in the market that is continually growing, as the level of competition rises Nokia must ensure that their Smartphones are at the highest level of innovation. With functions such as camera, internet, social networking and email all necessities on Smartphones Nokia will have to think of other functions to help differentiate and stand out from its rivals. As well as function more and more consumers are looking at the software running all the functions as a key indicator of the success and quality of the Smartphone, so Nokiaââ¬â¢s alliance with Microsoft for their latest Smartphones seems a very good move as everyone are aware of the technological capabilities of Microsoft and the value they can add to any technological product. In the past Nokia were the market leaders in innovation in the mobile phone industry, however in recent times they have seemed well off the mark and struggle to compete with their rivals. This is why Nokia must consider their position in the industry and attempt to once again become theà market leader by offering a new innovative capability and get to the market before its rivals. Environmental: In todayââ¬â¢s culture it is very important for organisations to be seen as environmentally friendly and ethical with its manufacturing, because of the global effect it has on global warming so Nokia must ensure that they operate in an appropriate manner. With mobile phone recycling organisations becoming more and more popular, this demonstrates how important people are regarding it. The main issue with mobile recycling is the disposal of the batteries in the phones as these can become dangerous if not disposed of appropriately. Legal: Intellectual property is the key to any technological business and must be cared for and protected to the fullest amount to ensure the business does not lose out to rivals. Nokia operate in an industry where it is very difficult to have a product that is different to its competitors, when they do release a product with an innovative capability it is vital to protect the rights to it through patents, copyright, trademarks or design to ensure they are not ââ¬Å"stolenâ⬠by their competitors. Not only are competitors a threat of intellectual, but Nokia must ensure they do not fall victim to counterfeiters who claim to be a Nokia products but are cheap knock-offs. As Nokia have manufacturing plants in a various countries it is extremely important that they abide by the laws and regulations set by the different countries as the laws will differ depending on the country, these can be employments laws, Health and Safety or even trade restrictions. 2. Marketing strategy of Nokia Nokia is a leading mobile device manufacturer globally and has a high market share. Maximum population in India prefers using Nokia handsets as it is user friendly. It can use its customerââ¬â¢s goodwill and loyalty to diversifyà in the mobile network market in India. The communications sector in India has transformed into a multi-player and multi-product market that has diverse market size and segments. In order to diversify in to new market, Nokia needs to develop a marketing plan which will give them the idea what factors to be considered before entering the mobile network sector. The marketing plan includes all the factors that need to be undertaken. They are market analysis, competitor analysis, and environmental analysis, and customer analysis, internal and external factors. The mobile network market is growing rapidly and has good opportunities for new entrants to enter market and gain market share. Though there is much opportunity in this market, there are some threats such as threat from existing competitor, high customer churn rates, etc. MARKETING OBJECTIVES It is defined as, ââ¬Ëmarketing goals that the business must achieve in order to meet its wider business objectivesââ¬â¢. Some of the main marketing objectives of an organization are to increase its market share, differentiate its products from competitors, develop brand value among its customers, and introducing new products or services in the market. The strategic objectives of an organization can be measured with the help of BCG matrix. BCG matrix helps to measure an organizations business units or product lines. CUSTOMER ANALYSIS At present, almost everyone uses cell phone. Therefore, the target segment for this market cannot be specific. Nokia needs to target population according to their usage by providing customize service plans so that the customer can select the plan which meets their requirements. They can also segment customers regionally as the usage is much more in urban market. MARKETING MIX It is the most famous marketing term and is used by all organization to target its customers. The elements of marketing mix are the basis of a marketing plan. It includes 4 Pââ¬â¢s for products and 7 Pââ¬â¢s for services. They are Product, Price, Place, Promotion and extended Pââ¬â¢s i.e. Physical evidence, People and Process for services. Product A product is a tangible thing that is sold by an organization to its customers in order to gain market share. To gain market share a firm needs to differentiate its products from competitors, be innovative, and eliminate the products which are not doing well in the market. In case of Nokia, it is a market leader in cell phone market. To gain market share and increase its customer base, Nokia is diversifying into SIM cards market. To differentiate its product from the competitors it has to use various strategies such as mass marketing. The product offered by Nokia i.e. SIM cards can be described with the service that they can offer. Price Price refers to the amount a customer is willing to spend. It is determined by a number of factors such as market share, growth rate, competitor pricing, etc. Nokia has to keep its SIM card prices low in order to penetrate into the mobile network market. They need to offer service plans as per the usage of the customers. While pricing, Nokia needs to keep in mind different segments that they are targeting. For instance, different plan for youngsters, corporate, businesses, SBUs. They also need to constantly update its pricing in order to compete with its competitors. Place It refers to geographical area where the product is placed. It also includes outlets, distribution channel. Nokia needs to make available its SIM cards both in rural and urban areas. It can also use its geographical reach to untap the rural markets which is still not properly covered by the existing competitors. Nokia can also use its customer care centres to sell its SIM cards. Apart from this, they can provide its SIM cards to retailers and dealers. Promotion It represents all the marketing activities that are carried to promote a product in the market. There are various mediums to promote products such as advertisements, hoardings, etc. Nokia can use various mediums to promote its SIM cards. It can use celebrities, advertisements, hoardings, sponsoring events, etc. They can also spread awareness about its SIM cards by using canopies outside colleges. SWOT ANALYSIS Strengths: Huge market share: Nokia has huge market share in the cell phone sector and therefore can use its image to be successful in the service provider market. World-class technology: Nokia can make use of its world class research and development team to design better network coverage for its sim-cards. Geographical Reach: As Nokia is one of the renowned brands globally, its presence in the market is very high and can use this to provide its sim-cards service to majority of population. Weakness: New in the market: As Nokia is new in the service provider market, it will be difficult to attract customers towards its sim-cards and service plans. High customer churn rate: Due to many competitors in the market and less margin to differentiate the service from competitors, customers switch from one service provider to other if they are not satisfied with its service. Opportunities: Untapped Market: Nokia is new to the service provider market and has an opportunity to explore the market. High market growth rate: As the number of people using mobile phones is increasing rapidly. There is high growth rate in the market. Increase Market Share: Nokia can increase its market share by untapping the service provider market and increasing its customer base. Threats: Competitors threat: Nokia face competitors threat from market leaders such as Airtel, Vodafone and also from new entrant Aircel which has been successful to gain market share within a short period. Global recession: It led to lessà amount of disposable income with the customers. Hence, customers think twice before investing his money. Market Saturation: It poses as another threat if the service provider market saturates due to financial crisis caused by recession. 3. Porterââ¬â¢s Analysis I. Threat of new entrants: ââ" The mobile phone industry is already a well established market and the threat of a new entrant is quite low, as the technology needed to rival the devices already available is quite advance if they want to differentiate from them. ââ" The barriers to entry in the mobile phone industry is high because any new entrants will need high investments in RD, technology and marketing in order to compete with the established organizations. ââ" New entrants want to take market share from the larger organisations but Nokia hold 29% of the market share in the industry, the highest market share in the industry. (BBC News, 2011) The threat of new entrants into the mobile phone industry is very unlikely as the start up cost of entering into the market at a high level needs a lot of investments and time to be considered a respectable competitor of the already established organisations. Nokia currently hold a 29% of the entire mobile phone market worldwide and for a new competitor to obtain some of their market will take either a very long term plan or something that is truly innovative and unseen before. This is because realistically the new entrant will need very high investment for RD and marketing, and would not be able to publish positive result for a long time as they try to build a customer base and a name for itself in an established market. In conclusion the threat of new entrants is very low and not a factor which Nokia will have to worry about in the near future. II. Power of suppliers: ââ" Although Nokia rely on its suppliers to supply equipment for their advanced mobile phones there are actually a number of large equipment makers, which Nokia could switch to. ââ" The software suppliers for their Smartphones areà now Microsoft, who will have a very high bargaining power. ââ" As the leading mobile phone company in the industry they are in a very strong position when bargaining with their suppliers. Nokia are in the position where they can bargain and negotiate with any mobile phone hardware maker because there is a high number of equipment suppliers that are readily available to them should their current suppliers attempt to bargain for more money with them. Nokiaââ¬â¢s main argument would be the fact that they are a global organisation that has the highest market share in the industry, so the suppliers would not want to lose such an illustrious organisation. On the other hand, Nokia have recently created an alliance with Microsoft for their software which would be considered a major coup for Nokia more than Microsoft. As a result, Microsoft will have a lot of power when negotiating a price and share because the deal is more beneficial to Nokia than Microsoft. In conclusion, there is a moderate threat from the powers of suppliers because although the hardware suppliers have a very low power, Microsoftââ¬â¢s power over the software is very high because theyââ¬â¢re very few other organisations who have the expertise and skills to rival Microsoft. III. Powers of buyers: ââ" The power that customers have is rising because of the increasing number of choices in the mobile telecommunication industry. ââ" With a lot of the Nokia competitors all offering similar packages (e.g. unlimited texts and calls) the industry is very price sensitive with customers seeking out the best value for money. ââ" Many of the consumers will also be tied into long term contracts so switching from one handset to another will be difficult and expensive for the consumer, as a result they may not want to change until the contract is finished. The mobile phone industry is a competitive market where the number of choices is very wide, resulting in the consumer having a lot of power because they can choose to go to one of Nokiaââ¬â¢s many rivals if they feel Nokia are not good enough. As Nokia do not have a direct store to sell to their consumers, intermediaries such as Carphone warehouse or network stores such as Orange also have other handsets readily available for the consumers, which makes it difficult for Nokia to have a direct impact on the selling of their handsets. As a result this has created a very price sensitive market because consumers will always be on the lookout for theà best deals. In conclusion, the buyers have a high amount of power because of the other handsets they can purchase instead of Nokia. IV. Threats of substituteââ¬â¢s products: ââ" Mobile phones are an everyday essential in peopleââ¬â¢s lives today and people would find it hard to replace, as customers would not be able to be in constant contact when away from the house. ââ" On the other hand, it could be said that customers would be able to contact people through others types of media such as social networking websites, email and home telephones. Although staying in constant contact would be hard in customersââ¬â¢ day to day life. ââ" However, smart phones are capable of a lot of functions so there are many substitutes if the substitute focuses on one of the functions, e.g. digital camera can take better photos then smart phones, notebooks can surf the web just as effectively and PDAs can plan a day the same way a smart phone can. Mobile phones have become an everyday necessity in peoplesââ¬â¢ lives because of the important functions that they can do and are all available in just one handset. No other product has the ability to make phone calls, send messages, surf the web and many more in one device. The idea of being in constant communication with someone at anytime and anywhere makes the mobile phone a very important device to people. On the other hand, a mobile phone can be dissected into the key function where there are substitutes for the functions, such as the camera function on a mobile phone can be substituted for a digital camera which can do a better job than the camera in a mobile phone. In conclusion, the threat of a substitute product is very low due to the fact a mobile phone is no longer just for making calls but for all the other function as well are expected on all mobile phones. So, the only real substitute is to buy all the functions of a mobile phone in the individual products which would not be plausible to carry all around on a person at the same time. Without mobile phones consumers would find it very difficult to replace, as it can offer so much to the consumers all in one device, no matter what the needs of the consumer are. Consumers rely on mobile phones a lot and would not be able to find a substitute that has all the function of a mobile phone. V. Competitive rivalry: ââ" Nokia rivals have moved to smart phones and androids while Nokia have only just recently released their first smart phones leaving them trailing their rivals such as Apple and HTC. ââ" There is also very little differentiation between the competitors which means any new smart phones in the market, like Nokia Lumia, will find it difficult to tempt existing iphone and HTC customers to switch. ââ" Intense competition from large companies such as; Apple, HTC, Blackberry, Sony Ericcson and LG, ect. Nokia operate in an industry where the competition is extremely fierce with high investment in RB and marketing to compete with some of the biggest organisations in the world. This year Nokiaââ¬â¢s market share has dropped to 29% and it is forecast to continue to fall because of the rising popularity of the Apple Iphone. After Nokiaââ¬â¢s slow move into the Smartphone market it has left them trailing their rivals, and has just released their Lumia range which will find it difficult to compete and win over consumers from their Iphones. In conclusion, competitive rivalry is very high and Nokia must be aware of the threat that competitors have on their business especially with the growing popularity of the Apple iphone and RIM blackberry. The competitive rivalry is the biggest threat to Nokia because in the Smartphone market they are considerably behind and to increase their market share will take a lot of work in a market where some of the biggest names in business operate in such as Apple and Sony. Competitive environments of Nokia For more than a decade, Nokia has been the iconic leader in the industry. However, the iPhone revolution (as well as the growth of a fully vertically integrated and higher next important step in this process of assessing the external environment will be to show the current picture of Nokiaââ¬â¢s competitors. Hardware:à hly diverse group like Samsung) has disturbed the industry. The latest data clearly highlighted several crucial points: Firstly, Nokia reported smartphone sales of about US$ 3.4 billion for Q2 2011, while Appleââ¬â¢s iPhone revenue totaled US$ 13.3 billion; this makes Apple the leaderà of the industry as it shipped 20 million iPhones. It is also important to understand that the average sale price (ASP) of an iPhone is more than US$ 600, while Nokia reports a smartphone ASP of around US$ 200. Secondly, Nokia was previously the market share leader, having more than one-third of the worldwide smartphone market in Q2 2010. However, one year later, this figure has decreased to only 15.7% and Nokia is the only brand that has lost market share, reporting a negative growth of 30%. The chart above shows the operating profits from the sale of mobile phones among the main vendors. During the second quarter of 2011, Nokia, Motorola, Sony-Ericsson and LG saw losses and did not manage to generate a profit by selling phones. During the same period, RIM and Samsung saw their shares slightly decrease but Apple grew substantially and this company now represents two-thirds of the industry with operating profit of 66.3%. From the same graph, we can also confirm that Motorola and LG are frequently making losses; this may explain why Google bought Motorola last month and why LG is considering exiting the industry before the end of 2011. The chart above clearly confirms that Nokiaââ¬â¢s problems are not recent; it shows the change in profit share over a four-year period and we can see that Nokia has slowly lost profits and market shares to Apple. As of September 2011, Apple is currently taking 84% of the profits generated by modern smartphones; this means that Nokiaââ¬â¢s main source of revenue is the low-end classic mobile phone. Software: The OS The previous section highlighted the fact that Nokia saw its market share and profits decrease over the last four years, and during the same period, Apple and the iPhone took 84% of the overall profits. By studying the operating system (OS), as well as the applications that are developed by the industry, we will be able to understand how its new competitor, Apple, surpassed the previously successful Nokia. Symbian Symbian v9 was launched in 2005 and in December 2008, Nokia bought Symbian Ltd., the company behind Symbian OS and made it an open source system. Nokiaââ¬â¢s Symbian platform market share increased to 47% but in 2010 it started to plateau and is now declining sharply, currently representing lessà than 16% of new mobile phone operating systems. Symbian was mostly used by the Nokia Group and other manufacturers like LG, Motorola, Samsung and Sony Ericsson. Symbian remains the most used OS due to its very large installed based (more than 500 million mobile phones). However, Googleââ¬â¢s Android has emerged as a significant challenger to the superiority of Symbian by providing a developer-friendly OS combined with better innovative functionalities, a better user interface and coming from a consumer-friendly brand (Android by Google). Android Googleââ¬â¢s Android was launched as a free and open source operating system in 2008 and within two years, it grew from having 0% to 21% of the market share. As of 2011, Googleââ¬â¢s Android operating system is installed on 130 million devices and it is used extensively by leading smartphone manufactures like Samsung, Motorola and HTC. Windows Phone 7 The Windows Phone 7 was showcased at the beginning of 2010 and represented a significant upgrade to the struggling Windows Mobile 6 OS. Early signs were mixed but the OS was generally well received and Microsoft also created important new features like Zune, Bing, Xbox Live and Windows Marketplace. However, the Windows Phone arrived late on the market in comparison to the Apple iOS or Android and the OS was not free and fully open source. In August 2011, during his keynote speech at the 2011 Microsoft Worldwide Partner Conference, Microsoft CEO Steve Ballmer admitted that Microsoft simply hasnââ¬â¢t gained any traction and that Microsoft has failed. Based on the latest figures from Nielsen, Windows Phone 7 sales only represent 9% of the market, compared to 38% for Android and 27% for the iPhone. In order to picture this incredible landscape modification in terms of the OS, both graphs below show how the top smartphone platform has moved from Symbian to Android in fewer than 4 years. Mobile applications: The previous sections described how the Nokia ecosystem Symbian failed to compete with Apple or Google. In this section, we will see how this issue also affected the developer community and therefore the applications available on Nokiaââ¬â¢s mobile phones and smartphones. Firstly, by analysingà the number of applications available in the Nokia application store (called OVI) we can see from the graph below that OVI has only 46,000 applications when Android or Apple have over 300,000 applications. However, we can also see from the same graph that the trend is slowly growing, confirming the idea that some developers remain interested in developing applications on Nokiaââ¬â¢s Symbian platform, even though this platform is less competitive than Android or Windows Phone 7. Conclusion: Nokiaââ¬â¢s strategy to diversify from cell phone manufacture to Nokia mobile network will be a great success. Moreover, it can use its goodwill and loyalty of people towards Nokia cell phone to use its sim-cards. As majority of service providerââ¬â¢s focus on urban areas, Nokia can use its geographical reach to uncap the rural market. In order to diversify its business in to mobile network market, Nokia needs to make use of its leading mobile phones manufacturer image. As Nokia has build loyalty among its mobile phone users, it can use this for attracting customers towards its SIM cards and thereby gain market share. Also with its world class R D department, it can offer many services to its customers which will help them to differentiate in their service offering from its competitors. For instance, video calling, free roaming, outgoing call restriction, etc. By focusing more on rural market which is untap to a certain extent, Nokia can satisfy its customers in rural areas which most of the existing players are not successful. Also by offering customize service plans to its customers such as offering SmS package, unlimited internet package, Free Hello tune, and so on with minimum price. Nokia can also make tie-ups with existing players such as Airtel, Vodafone, Aircel in order to gain larger market share. It can also offer better deals to customers who are buying Nokia handsets on its SIM cards which will increase its sales as well as customer base. This will help them to develop loyalty among its customers. In order to diversify in to SIM cards segment, Nokia needs to use mass marketing by implementing various promotion strategies such as Advertisements, Hoardings, Sponsoring events, canopies outside colleges andà so on. Nokia also needs to plan its distribution strategy in order to reach to maximum people. They can also use their ââ¬ËConnecting Peopleââ¬â¢ tagline in its SIM card, thereby giving additional meaning to it. Thus, to diversify in to SIM card market is a better option for Nokia to increase its market share and revenue. Also this will help them to build larger customer base which will ultimately result in one of the leading brands in the telecommunications industry. .mce-content-body .mce-resizehandle.wildfire-hover { background: rgb(0, 0, 0); }; .mce-content-body [contenteditable="false"] [contenteditable="true"].wildfire-hover { outline: rgb(122, 202, 255) solid 2px; }; .mce-content-body img.wp-media.wildfire-hover { background-color: rgb(237, 237, 237); border-color: rgb(114, 119, 124); };a[data-wplink-url-error], a[data-wplink-url-error].wildfire-hover, a[data-wplink-url-error]:focus { outline: rgb(220, 50, 50) dotted 2px; position: relative; }; How to cite Mobile Phone Companies Analysis, Papers
Thursday, December 5, 2019
Agrarian discontent dbq free essay sample
Between 1880-1900, farmers believed that the railroad companies were swindling away their profits and that the government favored big business. The farmers had every reason to feel some sort of discontent because of their predicament as well as the fact that the government saw a need for reform which created the notion that problems existed. Farmers were correct in arguing that the United Statesââ¬â¢ money supply was not what it should be; over 30 years the population nearly double while the money circulation rose by only 60 %( Doc C). Railroads had a monopoly on shipping which raised costs and affected profit, the value of crops deflated, and big business was a strong opponent to the much needed Free Silver Movement that farmers were relying on. The first major topic regarding farmers discontent with their economic situation involves the shipping monopolies controlled by the railroad companies. The cost of transportation was spiraling out of control, there was never any certainty when it came to exactly what it would cost for a farmer to ship his crop. We will write a custom essay sample on Agrarian discontent dbq or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Profit became a scarcity with the cost of shipping amounting to much more than the worth of the crop (Doc H). The ridiculous demands of railroad companies can also be compared to the crop deflation that made it that much more difficult to provide for oneââ¬â¢s family, the companies claimed that the operating expense of the railroads demanded such intimidating shipping costs (Doc G). Farmerââ¬â¢s were left exasperated and often had no choice but to foreclose on their farms because no profit was to be made, this can also be seen within the fact that the United Statesââ¬â¢ money supply was not what it should have been, over 30 years the population nearly doubled while the money circulation rose by only 60 %( Doc C). ââ¬Å"All his calculations as to a profit on his little investment he had based on freight rate of two cents a pound. Good money never made times hard (Doc B). Secondly, Farmers also struggled economically due to the value of the crop deflating and the surplus of crop that they were creating. This sudden, drastic increase of the supply without any increase of demand correlates directly with the economic downfall of the farming class (Doc E). In accordance with this, Europe had been able to compensate for their populations growth agriculturally, therefore eliminating the United States as a needed source for food and plummeting the Farmers into a deeper economic depression. This information however does not discredit the validity behind their plea. Farmers acted circumstantially and gathered more crop in order to stimulate more revenue, they did not intend for the dilution of the agrictural marketplace both here in the United States, as well as in Europe. Finally, there appeared to be a solution to the Farmers problems. The Free Silver Movement provided a way for those of a lesser income to stimulate their own revenue by converting their silver to gold. This would finally eliminate the Gold Standard and provide somewhat of an opportunity to farmers who were so desperately trying to recover from economic nothingness. It is mere pretense to attribute the hard times to the fact that all our currency is in a gold basis (Doc B) said William McKinley and with the institution of the Free Silver Movement his words would have done truth to Farmers. The supply of currency would no longer be used as a way to control those members who did not posses it (Doc A). In conclusion railroad companies, crop deflation, and big business created insurmountable barriers for farmers throughout the eighteenth century. There was little they could do to prevent the unavoidable fate; annihilation of any sort of economic success. The Farmers were no longer going to be slaves to the owners of monopolies and every effort made a difference in one way or another. (Doc D)
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