British market for chocolate Essay Example | Topics and Well Written Essays - 1500 words

British market for chocolate - Essay Example The international as well as the national brand owners of chocolates in Britain are hugely concerned with tailoring their brands for local markets; and to meet the customer needs and desires. The customers in Britain market have a hard time describing their needs and desires regarding their choice and understanding for chocolateThere is just an imagination and desirable understanding to meet their needs by various chocolate brands. But various brands say that they’ve formulated the chocolate to suit the palate of British public which is more used to milk chocolates. Chocolate customers in Britain have started understanding of too much vegetable fat and sugar content in chocolates. Also, various manufacturers in other European countries have always been scathing of British chocolates for containing too little cocoa and too much vegetable fat. And the consumption is also slowing down as health and diet concerns are impacting sales. According to a market analyst Datamonitor the c ustomers now desire for low or â€Å"sugar-free and low carbohydrate products† and now the pace of growth in chocolate consumption is slated down. And the major players in the field – â€Å"Cadbury Schweppes, Masterfoods, and Nestle† have increasingly launched new low carbohydrate and sugar-free products. Customers of chocolate in Britain used to consider it as one of the â€Å"guilty pleasures†. But now it is no more considered so. ... (3) Now one of three British consumers (36%) want chocolates with health benefits and have understood the heath related issues connected to chocolate consumption. As per the European Consumer Survey conducted by Barry Callebaut - 'Predict Fast - Growing Demand for Healthy Chocolate', "38% consumers want chocolate with naturally reduced sugar". They also believe that chocolates can have positive psychological and physical influences on their well being - "6% of British consumers think it to be good for the memory", "23% think these boosts the morale and vitalises(20%) you", "15% think it is good for memory" and 7% consumers think that "it is good for the heart and the cardiovascular system." (4) Brand or Product Positioning of Chocolates in British Market In today's market, brands and their positioning has become the major issue. Brands are now increasingly thought to be powerful weapons to attract consumers and to make them loyal customers. Recently conducted survey by U.K's Centre for Brand Analysis (CBA) in July, 2008 proved a great flight of Green & Black brand and the drop down of many others as Mars which "fell out of the top 100, dropping 117 places to 175". Cadbury slid from 10th position to 19th whereas Lindt and Thornton's both rose up with Thornton's moving to 18th position. And it has been concluded by CBA that the brands which want to remain fighting in the field of chocolate should firmly possess the most valuable asset - the dark chocolate, but fairly sweet and of low sugar for British consumers. Mintel, the analyst stated that, "even though people are still cutting back on the amount of chocolate they eat, sales in the two years to 2007 saw no less than 10 percent increase in

Critique of The Breakfast Club Essay -- The Breakfast Club Movies Film

Critique of The Breakfast Club Breakfast Club is a comedy that was released in 1985. It was written, produced and directed by John Hughes. It’s about five teenage students from different social groups when forced to spend a Saturday together in detention they find themselves interacting with and understanding each other for the first time. A jock, Emilio Estevez, a stoner, Judd Nelson, a princess, Molly Ringwald, a basket case, Ally Sheedy, and a brain, Anthony Michael Hall, talk about everything from parental tension to sex to peer pressure to hurtful stereotypes while serving the eight hours in a library. Ultimately, the five find that they may have more in common than they ever imagined and learn more about themselves as well as each other. It begins with loud rock music playing as a quote from a David Bowie song is on a black background. It shatters like glass to show the high school that they are spending their detention in while the brain, Brian, is talking in the background, the movie ends like this also. While he says different things there are parts of the school that are cut to. An example would be when he is talking about a criminal they show a locker that says, â€Å"Open this locker and you will die fag!!!† written in black marker on it. The rest of the story takes place in the school library and what the five students do while their principle isn’t looking. At one point they smoke marijuana and the boy that is a jock breaks a glass door. They also put music on and dance around all over the library. One of the main characters John Bender, who they call Bender, is the criminal. He lights his shoe on fire to light a cigarette, he pulls apart books, and he steals the screw from the door that is suppose to be open so it closes and the principal can’t watch them. He ends up getting two months more of detention for telling of the principal by talking back to the principal. While that section of the movie is going on the camera angle makes the principal look really big because Bender is sitting down and the camera angle is angled up at the principal. Later in the movie he has all of them running in the hallway to go get marijuana. They are about to get caught but he tells the rest of the group to go back to the library and he takes the blame for not being in the library. The principal finds him and takes him to a closet by himself to sit for the ... ...ays in them. This movie was the bases of all other teenage movies. The story was on teenage love and how one got to the point of the first kiss, which all movies have in it now. It didn’t really change people but it made people laugh. It is one of those movies that is out there to make people laugh and want that to happen to them. In the technical sense it wasn’t very difficult to make, but the camera angles showed every side of every character. An example would be when Bender and Andrew are arguing the camera keeps changing from Bender to Andrew but different parts of their faces. Another example is when the principal is giving Bender the other two months on detention. The principal is standing and Bender is sitting. The shoots keep changing from Bender to the principal. The camera angle makes the principal look bigger then he really is and it shows Benders different reactions to what is going on. In conclusion, this movie is not a difficult movie to make but the acting had to be perfect and the camera angles had an effect in the movie. It’s a somewhat realistic movie. Voice over is used and it’s like a story being told to describe the essay that Brian writes for all of them.

Fifa World Cup

The FIFA World Cup Syafadzil : A very good morning to our English class teacher, Mr. Lee and to all my friends. Today, me and my friends, Amir and Firdaus are going to engage in a forum about the World Cup. Syafadzil : To explain it briefly, the World Cup is the world’s biggest sports event. It was held every 4 years since the first World Cup in 1930, except in 1942 and 1946 when it was not held because of World War 2. The tournament will be held in South Africa which involves 32 teams, each got to be in the tournament by a series of qualification phase, which took place over the three years after the recent World Cup. The host nation has automatic qualifiqation. The World Cup is the most watched sporting event, with an estimated 715 million people watching the 2006 tournament, which was held in Germany. To go with the largest sports event, there are some notable records that had been set along the month-long exhibition since it was held. Brazil holds the record for lifting the coveted trophy the most, which stands at 5. Brazil also boast the most goals in the tournament, scoring a whopping 201 goals. Moreover, it is the only country that had participated in every World Cup. individually,the most goals scored is held by Ronaldo, who plays for Brazil, with 15 goals to his name. Diego Maradona also set a record for appearing as captain 16 times for the Argentina nation. Amir : thank you for the interesting informations, Syafadzil. Shall we move on with the questions then? Syafadzil : Yes. First off, which team would you bet on to lift the crowned World Cup this year? and why do you think that? Firdaus, any thoughts? Firdaus : A very good question, Syafadzil. I think Spain would win it this year. Here are some of the reasons. Undoubtedly, they are the team at the moment. They boast one of the best records along their way to South Africa. They are currently the number 1 ranked team in the world, which comes to no surprise to many people. Footballers like Xavi, David Villa, Fernando Torres, Cesc Fabregas, Xabi Alonso all but to name a few, all playing their trades for their national team. Just say their names, and it will bring a cold shiver down to the spine of their opponents. Spain is a side full of footballing talents, with their players showing great form at the moment with their respective clubs. This team has resilience and team spirit. That’s just some of the reasons why I choose Spain. But Spain is not going to have a easy run-in to the trophy. They are going to face some stern test along the way, notably Brazil who wants to lift the trophy for the sixth time. Brazil is the 2nd ranked team in the world. Their attacking talents such as Robinho, Pato, Luis Fabiano and also not to forget their midfield engine, generated by the 2007 Ballon D’or winner, Kaka. They are not going to be easy to beat, especially with some great run of form recently found by the players. Syafadzil : Looks like Spain is going to be the winner, yes? What do you reckon, Amir? Amir : Not if I have something to say about that. The team to watch by my opinion had got to be Holland. Don’t take your eyes on this team, which ranked 3rd in the world. Their star player is arguably Robin van Persie, who plays for Arsenal but his progress had been held back due to the recent serious injury to his ligament. But he will be fit to play in the World Cup. Everybody knows that no team is made up of only one player. Other key players are Arjen Robben, who recently scored a spectacular volley that sent Manchester United out of the Champions League, Wesley Sneijder, who scored the winner at Russia that sent Inter Milan to the semi-finals of the Champions League, and not to mention the footballing masterclass of Dirk Kuyt, Mark van Bommel and many other talented footballers. This team is rich in attack, and will surely run riot in the opponets defence in this upcoming World Cup. like Spain, they also thrive on an enviable record along their way to South Africa. They were the first European team to secure a place in the finals, with a perfect 10 wins out of ten in the group stages. Syafadzil : thank you for sharing your thoughts Amir. I guess we’ll just have to wait to see who will be the champions then. Moving on, who is going to outshine any other players in this tournament? Firdaus, give your take on this one. Firdaus : It’s hard to choose, but I think I will go with Messi. The plucky Argentine forward had got to be the best striker in the world. He spear-headed Barcelona to an unprecedented 6 trophies last season, and were the top scorer in the Champions League. His work rate is high, his brilliance of controlling the ball is just mesmerizing and what else can I say? He had been praised by some of the world’s best footballing legends, Diego Maradonna being one of them. And he had been dubbed as one of the best if not, the best in the business. Amir : It’s true that Messi is just spectacular when wearing the Barcelona shirt. But when he donned on the national jersey, he just could not find the form that he showed with Barcelona. Don’t get me wrong, he still scored some important goals that helped the Argentina team to qualify for the World Cup, but for a footballer by his standards, he could have done better, much better. Argentina only qualified by the skin of their teeth. They only secured their place with virtually the last game of the group stages and occupied the last automatic qualifications spot. And I just could not see that Messi will shine in the World Cup by the way things are going. Syafadzil : Amir certainly gave us something to think about. But, who do you have in mind, Amir? Amir : I’m definitely going with Fernando Torres. He’s right up there with Messi, and can perform brilliantly both in club and international level. Even though he was pampered with injuries this season, he still can come back and immediately give a marvelous performance. By my opinion, he is better than Messi, but because of his injuries, he fell short every time. His skills are amazing, his reading of the ball is just spectacular, and he can pop out from anywhere and score. He truly is one of the best in this era. Syafadzil : Thanks for that, both of you. Let’s wrap up this forum then. 32 teams, with everything to play for, vying for the most coveted trophy in sports history. All will be unveiled in this upcoming summer. Do not miss it for the world.

Fossil Fuels And Its Effect On Our Health - 1195 Words

Currently, Fossil fuels are the primary source of energy in Canada because of the inexpensiveness, but they are immensely affecting our society and environment. Fossil fuels have been our primary source of energy from a long time which accounts for a substantial amount of the carbon dioxide in the air. The demand for fossil fuels is still high and the supply is slowly decreasing since we have been using it. We should retire fossil fuels and standardize the use of alternative energy. Alternative energy is inexhaustible so it will never encounter the same problems that fossil fuels did. Alternative energy will be good in the long term as well because of the stable and declining prices. Canada should move towards the standardization of†¦show more content†¦Ã¢â‚¬Å"If we don t continue to pursue alternative, emissions-free energy sources like nuclear fuel, we are at risk of increasing our dependence on costly natural gas.† - Judy Biggert. Increasing the supply of renewable energy would allow us to replace carbon-intensive energy sources and significantly reduce global warming emissions. â€Å"The sooner we get started with alternative energy sources and recognize that fossil fuels makes us less secure as a nation, and more dangerous as a planet, the better off we ll be.† – Lindsey Graham. Throughout Canada, strong winds, sunny skies, plant residues, heat from the earth, and fast-moving water can each provide a vast and constantly replenished energy resource supply. â€Å"Just as fossil fuels from conventional sources are finite and are becoming depleted, those from difficult sources will also run out. If we put all our energy and resources into continued fossil fuel extraction, we will have lost an opportunity to have invested in renewable energy.† – David Suzuki. These diverse sources of renewable energy have the technical potential to provide all the electricity the nation needs many times over (Union of Concerned Scientists). Estimates of the technical potential of each renewable energy source are based on their overall availability given certain technological and environmental constraints. However, it is important to note that not all of this technical